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G-Shock Gets a Mattel-Inspired Makeover With Their Newest ‘Barbie’ Collab
The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special release below
Alexis Mikulski Ruiz
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March 13, 2025
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G-Shock/Barbie
Japanese electronics company G-Shock just released a limited-edition Barbie watch, and it’s the pink timepiece of our dreams. In collaboration with Mattel (AKA the creators of Barbie), this GMA—S110BE accessory features an analog-digital dial, customized black-and-white hands, and a water-proof band that includes the signature Barbie logo.
Buy Now on g-shock for $170.00
Mattel/G-Shock
“BarbieTM started as a revolutionary idea — a doll that inspired girls to explore their limitless potential. Today, BarbieTM continues to empower self-discovery that unlocks a world of possibilities for tomorrow,” G-Shock said in an official press release. “The current collaboration grew from the great match this vision makes with G- SHOCK, a watch brand that supports free-thinking, tough women with strength at their core.”
If you’ve ever owned a G-Shock watch before (and if you haven’t, what are you doing?), then you know how incredibly durable and hardwearing these timepieces are. The new Barbie edition is no exception and features the same quality components that make the brand a worthy investment, such as reliable gears, precise timers, and LED lights.
Barbie/G-Shock
Buy Now on g-shock for $170.00
This special release also includes carefully designed packaging that is inspired by Barbie doll boxes. Priced at $170 on G-Shock’s website, we don’t expect this watch to be available for long, so be sure to grab one while you still can. As they say, “Life in plastic, it’s fantastic,” and this latest collaboration between G-Shock and Mattel certainly proves that to be true.
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