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Here Comes the Merch: The Beatles Drop New Beach-Ready Gear Ahead of Spring

The limited collection from the outdoor accessories and apparel brand Slowtide also celebrates the band's iconic albums, from 'Abbey Road' to 'Rubber Soul'

By John Lonsdale

John Lonsdale

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March 3, 2022

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Courtesy Slowtide

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Update: It’s a good time to be a Beatles fan. You can score up to 30% off select towels, blankets, and accessories from outdoor apparel and accessories label Slowtide for a limited-time sale. You can shop the Slowtide “Music Lovers” sale here (while it lasts), including the newly-released “Yellow Submarine” towel, below, part of the official Beatles collaboration with Slowtide.

We may still be a few weeks away from the official start of warmer weather, but anyone who’s looking to ring in a new season with a picnic blanket or beach towel inspired by the Beatles is in luck. Outdoor accessories brand Slowtide has added another new Yellow Submarine-inspired towel to its collection of Beatles blankets, throws, and beach towels, which officially launched last summer. Each of the pieces in the line celebrates a specific Beatles album or track, from the Abbey Road single, “Here Comes the Sun” to 1965’s Rubber Soul.

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Buy Shop The Beatles Blankets and Towels Slowtide

Dubbed the “Nothing Is Real” towel, the new double-sided 30 x 60-inch merch dries faster than your typical cotton beach towel, and it’s made using completely recycled materials, including plastic water bottles.

“My mom had a stack of Beatles records that I used to flip through and absolutely loved the artwork on the Yellow Submarine,” Wylie Von Tempsky, Slowtide’s creative director and co-founder, tells Rolling Stone. “To now have the chance to work with some of the artwork from Heinz Edelmann and create my own renditions is such an honor and slice of nostalgia for me. I’ve had so much fun working with some of these legacy pieces and creating new art from the joy that I get listening to all these great albums as I design each season.”

The complete Beatles collection also features a large cotton outdoor blanket, a lightweight chambray throw towel with fringe that can fit two people, along with several stylish and soft towels that also measure 60 x 30 inches for beach or pool days alike.

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While last year marked the first time that Slowtide released a collaboration with the Fab Four, the company’s had a string of recent collabs, especially when it comes to band merchandise. Slowtide added new merch to its popular collaboration with the Grateful Dead, and it’s also produced ponchos and other officially-licensed gear for fans of the group, though for the new Beatles line, only blankets, throws, and towels are available.

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Buy The Beatles Here Comes the Sun Blanket $64.95

“I’ve always been a huge Beatles fan,” Slowtide’s co-founder Dario Phillips said in a press release for the collection’s initial launch. “Before Slowtide was created, all three of the Slowtide founders attended an amazing Paul McCartney show in San Francisco in 2013. Since then, we have always wanted to work with and pay homage to the iconic band and the artwork behind some of its finest records.”

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Buy Beatles Yellow Submarine Towel $44.95

The Slowtide towels and blankets join a growing list of Beatles-licensed gear that fans can collect. Apparel company Happy Socks previously launched a limited-edition “Yellow Submarine”-themed box set, which is currently available on Amazon.

Rubber-Soul-Beatles-Blanket-Slowtide

Buy The Beatles Rubber Soul Towel $44.95

For audiophiles shopping for Beatles-inspired gear, audio company Pro-Ject released a George Harrison special edition turntable, in addition to a Ringo Starr Peace + Love Essential III turntable to commemorate his All-Starr Band’s 30th anniversary. Meanwhile, there’s even a special LEGO kit so you can build your own, of course, yellow submarine to keep on your desk or next to your turntable.

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Buy The Beatles Abbey Road Towel $44.95

Shop the full Slowtide x Beatles collection at Slowtide.co. From box sets to pinball machines, we’ve compiled a full guide to officially-licensed Beatles products with our Best Merch for Beatles Fans.

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