AMAZON ALTERNATIVES

A $32 Goyard Tote Bag Lookalike Pops Up on Amazon Amidst Viral Videos Over Costs of High Fashion

This bag is a take on Goyard's iconic Saint Louis tote, which normally sells for up to $3,000 at their boutiques

By Tim Chan

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April 17, 2025

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The ongoing debate over President Trump’s tariffs has moved into the fashion circles, with viral videos coming out of China purportedly revealing just how high markups will be for luxury goods.

As Trump continues to crack down on imports from China, Chinese factory workers have taken to TikTok to show local labels supposedly produced on similar assembly lines as luxury brands, but for a fraction of the cost. The viral trend, dubbed “Chinese warehouse TikTok,” suggests that you aren’t always paying for higher quality or better materials, as the designers would have you think. And with reports noting that prices for luxury fashion could increase by up to 30% from the tariffs, the question these videos pose is clear: is it even worth paying a premium for designer brands anymore?

The question is further exacerbated by the recent viral “Wirkin” bag — a.k.a. a Walmart bag fashioned to look like an Hermes Birkin. While Hermès’ CEO officially had “no comment” on the Walmart Birkin, some have wondered if the rise of copycat bags — and their ease of availability online — will eventually devalue “the real thing.”

The dupes continue to appear online, with Amazon now selling a decent Goyard tote bag lookalike for under $40. The bag was still online as of this writing.

Best Amazon Goyard Tote Bag Dupe: Shop $32 Saint Louis PM Lookalike

AMAZON ALTERNATIVE

Women’s Fashion Tote Bag & Wallet Set

$32.99

Buy Now On Amazon

This bag is a take on Goyard’s Saint Louis PM Tote, which normally sells for up to $3,000 at their boutiques. Goyard’s tote bag is made from a coated canvas material, with leather straps and trim. It also features the French label’s iconic contrast-color chevron print — a.k.a. the Goyardine pattern.

Amazon’s version is made from canvas and vegan leather, and features a similar geometric print as the popular Goyard bag. Amazon says its tote is made from a durable and scratch-resistant material with reinforced stitching. This set also comes with a bonus matching wallet pouch. We like the classic black but you can choose from five colors online. See full details on the Goyard dupe here.

Best Amazon Goyard Tote Bag Dupe: Shop $32 Saint Louis PM Lookalike

PRE-LOVED

Goyard, Pre-Loved Saint Louis Tote Coated Canvas PM

$2,710.00

Buy Now On Amazon

Black version of the iconic Goyard bag.

You may be surprised to know that Amazon actually has genuine Goyard bags available for sale online too as part of its Luxury Stores selection. All of the bags are “pre-loved” (I.e. gently used) and certified authentic. We like the Saint Louis PM in Goyardine green above, though you can see Amazon’s full selection of real Goyard bags and accessories here.

Best Amazon Goyard Tote Bag Dupe: Shop $32 Saint Louis PM Lookalike

ALSO CONSIDER

Tory Burch Women’s Ever-Ready Tote

$249 $298 16% off

Buy Now On Amazon

Tory Burch monogram tote.

Or you could consider Tory Burch’s “Ever-Ready” tote, which features a similar all-over monogram print, wide tote shape, leather handles and leather trim. This one also comes with a removable pouch.

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