CASE STUDY
Musician-Loved Lifestyle Brand Casetify Just Launched a Customizable Luggage Line
The brand's new line of carry-on luggage draws inspiration from their durable and customizable phone cases
Kristine Kwak
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January 23, 2025
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Casetify
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You may know Casetify best from the countless phone case collaborations they’ve done with artists like BTS, Olivia Rodrigo, and most recently, SEVENTEEN, and if you’ve used their products before, you know they are built to last. That’s what makes their intro into the travel market with Casetify Travel such a natural extension.
Available now at Casetify.com, the lifestyle brand’s new line of carry-on luggage draws inspiration from their well-known phone cases, from their signature logo ring found around the camera lenses of their phone case line, to their “Bounce” technology, which has been key for protecting devices, with impact absorption.
NEW RELEASE
Casetify Bounce Suitcase
Choose from three colors
Like with any other Casetify product, the Bounce Carry-On Roller comes with the ability to customize and really make it your own. While the line comes in three main colors — black, blue, and red — there are countless customization options with different background colors for the text and two new custom fonts, Casetify Dot and Skyline, surely to come in handy when trying to find your bag at baggage claim (there’s also an Apple AirTag pocket if you’d like to be extra certain). It’s not only perfect for a short trip to see your favorite artist on tour or for a music festival weekend, but also for trips abroad as it’s TSA-approved and built to be handled by ramp agents at the airport.
SHOP CASETIFY TRAVEL COLLECTION $35+
At $399, the Bounce Carry On Roller is built with a Bayer’s Makrolo® polycarbonate shell, making it sturdy and durable for traveling. It also carries on sustainability efforts in-line with the brand, with made-to-order production and easy-to-replace parts, which can reduce waste. Other key features include a telescopic handle, allowing for custom lengths at any time, and 360° frictionless wheels for gliding through terminals.
The Casetify travel collection also includes packing cubes and a tech pack organizer, with prices starting at $35. Shop the collection here.
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