RODEO IN A CUP
‘Yellowstone’ Actor Cole Hauser’s Coffee Company Wrangles Up Stetson for Cowboy-Inspired Java Kit
The actor's Free Rein Coffee Company is releasing a unique blend with the Western heritage brand inspired by 'cowboy coffee' roasted on the trail
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October 10, 2024
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Free Rein Coffee Company
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Ever wanted to have a cup of Joe with Rip Wheeler? Well, now you can — actor Cole Hauser’s Free Rein Coffee company has come out of the gate bucking like a Bronco ever since its launch last fall, and the Yellowstone star isn’t slowing down anytime soon. Free Rein Coffee is teaming up with Western heritage brand Stetson to launch a new coffee kit that’ll have you parking your Lexus and throwing your keys up like it’s “Texas Hold ‘Em”.
Just in time for the holiday season, two limited-edition “Cowboy Coffee Kits” will be releasing on freereincoffee.com, stetson.com, and at the Stetson x Free Rein pop-up at the National Finals Rodeo in Las Vegas (taking place from Dec. 5-14). Available in ground bean or pod versions and priced at $70, each kit features a brand new coffee blend called “Trailblazer”, slow-roasted in small batches at Free Rein Coffee Company’s artisan roastery in San Angelo, TX.
Brian Paul Studios
coffee kit
Free Rein Coffee x Stetson Cowboy Coffee Kit
$70
The exclusive Free Rein Coffee Company x Stetson kit also comes with two USA-crafted ceramic Stetson mugs to sip on your brew, whether you’re on or off the trail. The brand describes “Trailblazer” as a robust medium roast that “captures the essence of cowboy coffee.”
But what is “cowboy coffee”, exactly? For the uninitiated city slickers out there, this drink traditionally made by cowboys on the trail is brewed by heating coarse grounds with water (usually over an open flame) and then pouring it into a cup after the grounds have settled. Think of it like a French press-style brew, only without the filter. As part of Free Rein’s expanding “Reserve Collection”, this unique blend joins a small-batch line that combines hand-selected beans and spices from around the world (like cinnamon, turmeric, and cayenne) that give your brew a little kick (and superior smoothness).
“Since 1865, Stetson has stood for a quality, craftsmanship, and a trailblazing spirit, and this collaboration with Free Rein brings those core values to life in a new category,” says Stetson CEO Robert Dundon in a statement. “With the Free Rein team, we’ve found a partner that shares a commitment to veterans, and are proud to join in their ongoing efforts to serve those who serve.”
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Yes, this kit isn’t just for Yellowstone fans who want to stay caffeinated watching the upcoming Season 5: Part 2 (out November 10 on Paramount+). Hauser and his co-founders are passionate about giving back to anyone who serves their country or community, including first responders, veterans, teachers, and others. Their “Serving Those Who Serve” initiative joins many companies who support first responders, and they currently offer a 20% off first responder discount on all coffee purchases on the site (along with giving a cup to someone who served when you buy a bag at one of their retailers).
cowboy coffee
Free Rein Coffee American Dirt Dark Roast
$10.98 $12.97 15% off
$15.99
Three of the brand’s most popular blends (including Hauser’s personal favorite, American Dirt) are also available on Walmart.com right now, so you can drink what Rip Wheeler drinks while working on the Yellowstone Ranch.
Ready to saddle up and try the new ”Trailblazer” blend for yourself? Check out the Free Rein Reserve collection and the new, limited edition Free Rein x Stetson Cowboy Coffee kit on freereincoffee.com.
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