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Doja Cat Tapped As Skechers’ First Artist-in-Residence: ‘I Can’t Wait to Show Everyone What We Are Building’

The Grammy winner shared the news on Instagram, donning a custom-made outfit featuring deconstructed Skechers and the company's Uno sneakers

By John Lonsdale

John Lonsdale

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April 27, 2023

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Doja Cat Skechers

Jacob Webster / Skechers

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Doja Cat is stepping into the extremely comfortable footwear world. This week, the Grammy-winning star took the stage at the Time100 Gala in New York City, wearing a pair of Skechers Uno shoes to kick off her new partnership as the brand’s first artist-in-residence. Even cooler, you can actually buy a similar pair for yourself online.

Buy Skechers Uno Sneakers at $80

“Skechers has given me a new canvas to create,” Doja shared in a statement about the new partnership, adding that “I can’t wait to show everyone what we are building.”

To celebrate the new campaign, Doja Cat donned a one-of-a-kind dress, a custom creation by Doja, Cierra Boyd of Frisk Me Good, and creative director and stylist Brett Alan Nelson using Skechers Uno sneakers, complete with a pair of the lace-up wedge shoes to boot.

Jacob Webster / Skechers

Buy Skechers Uno Sneakers at $80

“When Skechers asked us to give them a Doja Cat fashion moment I knew right away I wanted to reach out to brand Frisk Me Good,” said stylist and creative director Brett Alan Nelson.

Continued Nelson: “I have been speaking to Cierra Boyd from the brand about collaborating since Doja’s Hot Pink era and I’m glad we saved this moment for this iconic announcement. I designed this look with almost 70 pairs of black Skechers Uno sneakers deconstructed into a performance look for her Time100 performance. There is nothing more punk rock than completely destroying something and making it into something else.”

https://www.instagram.com/p/Cri0ID7rqkN/?igshid=YmMyMTA2M2Y=

Even though fans can’t quite score the artist’s same look, you can pick up a similar pair of the sneakers Doja wore right now online and in Skechers retail stores. (The brand tells Rolling Stone that the Skechers Doja wore are a previously released version of the Unos.)

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Available in a variety of 10 colors, plus medium and wide widths, the latest model of the Uno shoes features a breathable synthetic upper, the brand’s Skech-Air midsole with a bit of cushioning, plus “air-cooled” memory foam insoles. The stylish kicks also come with a built-in, hidden one-inch heel, with plenty of grippy rubber on the button for extra traction, whether you’re hitting the stage or the hiking trail.

It’s not completely clear what the new Skechers x Doja Cat partnership and campaign will entail, but the footwear company promises that more details will be announced later this season. Will it be a custom pair of comfortable walking shoes? Doja Cat-approved Skeckers slip-on sneakers?

For now, you can buy a pair of Uno sneakers yourself, starting at $80 online at Skechers and on sites like Zappos.

Skechers

Buy Skechers Uno Sneakers at $80

While the new partnership marks the brand’s first artist-in-residence, this isn’t the first time Skechers has teamed up with artists and celebs. Earlier this year, the sneaker brand debuted a campaign featuring Martha Stewart and Snoop Dogg, which debuted with a Super Bowl commercial in February. Doja, meantime, previously collaborated with speaker and audio company JBL as its global ambassador, with a campaign that launched following the 2022 Grammy Awards.

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