Smarter Shopping

Thrive Market Is as ‘Secret’ Site for Grocery Savings Amid Trump’s Tariffs

This subscription-based supermarket offers deals on thousands of different products, including sweets, treats, and supplements — find out how it works below

By Alexis Mikulski Ruiz

Alexis Mikulski Ruiz

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May 13, 2025

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Thrive Market

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Remember when a grocery run didn’t feel like draining your life savings? Eggs were cheap, chocolate didn’t require a second mortgage, and you could fill your cart without breaking into a cold sweat [insert longing sigh here]. You’re not imagining things — according to the U.S. Department of Agriculture, grocery prices have skyrocketed 23.6% since 2020.

And sure, there are plenty of sites promising savings — Amazon among them — but most barely make a dent. Enter Thrive Market: a membership-based grocery service that actually delivers real discounts on home, health, and pantry staples.

Get Thrive Market for $5/Month

What Is Thrive Market?

Thrive Market launched in 2014 with a simple mission: make healthy groceries accessible and affordable. As a membership-based online marketplace, it offers over 6,000 curated products — including an exclusive in-house line — all rigorously vetted for quality. From wild-caught seafood to clean wines and pet-friendly snacks, Thrive Market is your one-stop shop for high-quality essentials, always stocked with fresh deals and member-only promos.

Liquid IV Hydration Multiplier

$12.08 $24.09 50% off

Buy Now on thrive market

Thrive Market offers deals on all of its products and even lets you toggle to see the “discounts of the day,” “highest savings,” and “trending groceries,” so you can get the most out of your weekly shopping.

How Does Thrive Market Work?

Since Thrive Market is a membership-based service, you have to pay a monthly fee to access the site. You can either choose the $5 per month tier (that is billed annually for a total cost of $59.95) or pay as you go for $12 per month. With this membership, you get exclusive deals on every product listed, special gifts, free recipes, and fast shipping.

get thrive market for $5/Month

Once you join Thrive Market (via desktop or app), you’re in. Instantly access thousands of curated products with smart filters and personalized picks that make shopping fast and effortless. Set up recurring deliveries for a no-fuss routine, or order on your own schedule — Thrive Market puts you in control of how and when you stock up.

What Are the Best Thrive Market Promotions?

On its website, Thrive Market states that you can save “more than 30% off top brands.” They even offer a guaranteed Price Match Program, where if you find a better deal somewhere else, they’ll make up the difference with their “Thrive Market Cash” (you can use this to buy products on the company’s website).

Our editors have tested plenty of grocery delivery services, and Thrive Market is the best. It’s fast, affordable, and packed with top-tier food and personal care products. The only catch? You have to sign up to see everything they offer. That’s why we’ve rounded up some of our favorite current deals below. Take a peek, and take control of your grocery shopping.

As an added bonus, if you convince your friends to sign up for Thrive Market, you can get $40 in Thrive Cash for yourself — it’s a win-win.

get thrive market for $5/Month