Jon Hamm’s BetMGM Campaign Proves He’s Still An Odds-On Fan (and Brand) Favorite

The actor's 'Make It Legendary' commercial highlights BetMGM's betting, gaming and entertainment offerings

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August 26, 2025

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Jon Hamm is tapping into a little luck and a lot of fun as the new brand ambassador for BetMGM, the popular sports betting and iGaming operator.

Hamm appears in BetMGM’s new “Make It Legendary” commercial, which features the Emmy-winning actor narrating the tale of a group of friends who are stranded at a dive bar during a freak storm. They’re met by a cast of questionable characters and unfriendly glances, but when the friends pull out the BetMGM app for a live parlay, predictably the place goes wild.

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At once cheeky and charming, the first of the new Hamm-starring spots can be previewed below. It is also scheduled to premiere this weekend during Saturday’s college football games. BetMGM says five additional spots starring Hamm will roll out later this year across TV, social, digital and BetMGM properties nationwide.

The “Make It Legendary” campaign aims to highlight BetMGM’s entertainment offerings, which range from casino play and online gaming, to sports betting and poker tournaments. BetMGM’s online gaming businesses also include Borgata Casino, Party Casino and Party Poker. The brand says the new ads showcase “BetMGM’s dynamic entertainment ecosystem — one that unlocks a world of possibilities, elevated experiences and exceptional hospitality.”

Hamm was an obvious choice for the campaign, according to Chief Marketing Officer, Casey Hurbis. “Our new positioning celebrates the thrill, spectacle and storytelling potential in every spin, play and reward,” he says. “With Jon Hamm’s talent and universal appeal, he’s a natural fit to represent the refined essence of our brand.”

“BetMGM is all about style, and the ‘Make it Legendary’ campaign captures that energy,” Hamm shares in a statement. “It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience.”

While BetMGM is commonly associated with Vegas, the company is actually based in New Jersey, and the new spot was filmed in the Garden State at a hot dog joint in Clifton called Rutt’s Hut. The clever clip also hits a lighter beat for the company, which hopes to win over players of all ages and skill levels by promoting its accessible and beginner-friendly offerings.

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“This isn’t just a campaign — it’s a reimagining of what BetMGM stands for,” Hurbis says. “We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA.”

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BetMGM CEO Adam Greenblatt has confirmed that Hamm signed on to be the face of the company as part of a multiyear deal, calling it “the largest rebrand” in company history.

Hamm, meantime, is coming off the first season of his Apple TV+ show, Your Friends & Neighbors, which recently got renewed for season two.

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