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NBD, Maude Apatow Shot an ASOS Campaign While on Summer Vacation

The 'Euphoria' star is the face of the new ASOS x adidas Originals Collection, which features 22 retro-tinged pieces inspired by sports and travel

By Tim Chan

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July 14, 2022

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Maude Apatow has been soaking up the Mediterranean sun over the last few weeks, posting photos from trips to France and Italy. Turns out, the Euphoria star’s European vacation was part of a new campaign for ASOS.

Apatow has just been announced as the face of the new ASOS x adidas Originals Collection, which features 22 retro-tinged pieces inspired by sports and travel.

Available exclusively on ASOS.com, the collection includes sporty polos, T-shirts and tanks, along with matching sets and accessories in a nautical red, white and blue colorway. The heritage-inspired collection also sees the return of the iconic 1949 adidas crest.

maude apatow asos

Apatow shot the accompanying campaign along the Italian Coastline, showing off her jet-setting style as she zips around the cobblestone streets on a Vespa and vintage cruiser. In another shot, she gets sporty, standing over a fountain in an adidas crop top with matching sweatpants.

Though Apatow’s been a bit of a fashion darling over the last few years and is a frequent front row fixture at runway shows, this is the first major campaign for the stylish star.

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Apatow shared more images from her campaign on Instagram, appropriately captioning it with “Living la dolce vita.” Both sister Iris Apatow and mom Leslie Mann commented on the post, leaving heart-face and heart emojis to show their support.

The new ASOS x adidas Originals Collection is available to shop online right now. All styles in the collection are available in sizes XS – XXL, with prices ranging from $35-$65.

Related: How to Watch Euphoria Online

As for Apatow, the actress is expected to start filming Euphoria’s third season soon. But first, a likely trip to the Emmy Awards this September, where Euphoria is nominated for Outstanding Drama Series, alongside Better Call Saul, Ozark, Squid Game, Severance, Stranger Things, Succession and Yellowjackets.

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