SELF-CARE SKINCARE
Millie Bobby Brown’s Beauty Brand Back in Spotlight After Actress Defends Recent Appearance
The actress started 'florence by mills' when she was 15, to promote that 'true beauty comes from loving and embracing yourself'
By Tim Chan
Tim Chan
Contact Tim Chan on X Contact Tim Chan by Email
- From Artist-Approved Headphones to Diamonds and Decor, Here Are 18 Luxury Gifts Worth Giving This Year
- Formula 1 Takes on Texas With Paddock Bar Pop-Up at Austin Honky-Tonk
- Brewers Championship Merch Has Dropped Online on the Heels of Milwaukee’s First World Series Win
March 12, 2025
Add us as a Google Preferred Source
Amazon
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.
Millie Bobby Brown is back in the spotlight with a new Netflix film, Electric State, but the actress is also making news for taking aim at commenters who have criticized her recent red carpet appearances.
In a new interview with the Call Her Daddy podcast, the 21-year-old admits the scrutiny does affect her, as much as she tries to brush it off. “I really would wish that no one ever had to go through that kind of scrutiny because it changes the kind of person you are,” she says. “You see the bad in everyone, you don’t see the good. You’re like, ‘What are your intentions, what are you going to say about me?’”
Brown stresses that her changing looks are just a natural part of growing up, adding that “I’m 21; it’s been 10 years [since I started acting]. She grows. My face, like, grew. What do you want me to do about that?”
Brown’s clapbacks have renewed attention on her beauty and lifestyle brand, “florence by mills,” which the actress launched in 2019. Available on sites like Amazon and its own e-commerce site, the brand started with skincare and makeup, but has since expanded to include fragrances, apparel and accessories. The name of the brand was derived from the name of Brown’s great-grandmother, Florence, and the actress’ familial nickname, ”Mills.”
BESTSELLER
florence by mills Happy Days Skincare Set
$38.00
As Brown continues to deal with online trolls, fans have come to her defense, noting that comments about her appearance were what inspired her to start florence by mills in the first place. “I wanted to create something for me and my generation, my friends and peers; a brand that could reflect us and our self-expression and still be good for you,” Brown said in a launch email for the brand. “Being young in general is so tough, so creating a place to support everyone on their beauty journey was important to me.”
As the brand notes, “florence by mills sets out to redefine beauty with a Gen Z-focused line founded on the belief that true beauty comes from loving and embracing yourself.”
TRENDING PRODUCT
Floating Under the Eyes Depuffing Gel Pads
Brown used these eye patches to prep for her recent SAG Awards appearance
$36.00
The brand now has an entire range of beauty products, from serums and moisturizers, to eyeliners, blush and lip gloss. The “Zero Chill” rose-scented face mist (below) is a bestseller on Amazon, with 75% of shoppers giving it a full, five-star review.
The florence by mills products are suitable for all skin types, dermatologist-tested, and free of parabens, sulfates and synthetic fragrances. A noted animal lover, Brown ensured that her entire line was PETA cruelty-free and vegan certified.
FAN FAVORITE
Zero Chill Face Mist
$12.15 $16.00 24% off
Brown started the line when she was just 15, and even then, the Stranger Things actress was surprisingly eloquent about staying true to herself in Hollywood. “I know what works and what doesn’t for me—but I understand that everyone is different, both in their skin needs and personal definitions of beauty,” she said in a pres release. “With ’florence,’ everyone can discover and build their own beauty philosophy.”
Ava’s Mini & Mighty Essentials Kit
Named after Brown’s little sister, Ava
$34.00 $39.00 13% off
Brown’s line has since expanded from beauty and skincare to include clothing and accessories. Shop some of her bestsellers below and see the full selection of florence by mills products here.
Florence by mills Cozy Crush Oversized Pullover Sweatshirt
$49.95
The size-inclusive brand features pieces in sizes XS to XXL
florence by mills Cozy Crush Slouchy Oversized Hoodie
$52.02 $59.95 13% off
Choose from multiple colors.
florence by mills Boyfriend Jeans
$44.26 $69.95 37% off
As seen on the actress herself in a social media pic.
Florence By Mills Cozy Crush Seamless Boyshorts (Two-Pack)
$15.60 $26.95 42% off
The inside of these eco-blend shorts is printed with the words, “Self-care isn’t selfish.”
Florence By Mills Women’s Sleep Boxer Short in Lavender Chambray
$18.06 $29.95 40% off
In this article:
More News
-
The Wait Is Over: Parke's NYC Mocknecks & Big Apple Merch Are Finally Here
- Parke Avenue
-
Best Speakers for Small Apartments That Still Bring Big Sound
- Gear Guide
-
By
-
Dr. Martens Just Dropped 'Exorcist' Boots Ahead of the New Movie, and We're Possessed
- The Devil's in the Details
-
Inside BOYNEXTDOOR’s Bags as They Get Ready for Their First North American Tour
- Interview
-
The New ‘ACOTAR’ Book Is Finally Here, and Amazon Is Discounting the Original Series to Celebrate
- New Release
Top stories newsletter
A Cultural Force That Transcends Generations
Enter your Email
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.