denim and dance

NJZ Says ‘Watch Me’ In Calvin Klein’s Spring 2025 Campaign: Here’s How to Shop the New Collection

The artists formerly known as 'New Jeans' are back in a new video featuring Calvin Klein denim and warm-weather wardrobe staples, available to buy now

By Sage Anderson

Sage Anderson

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February 24, 2025

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Calvin Klein

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Following their official rebrand to NJZ after splitting with their label late last year, the popular K-pop girl group is starring in their first global campaign for Calvin Klein’s latest Spring 2025 Denim collection.

Directed and shot by Oliver Hadlee Pearch, spring is in the air as the video features members Minji, Hanni, Danielle, Haerin and Hyein striking playful poses in effortlessly cool throwback styles, from oversized baggy jeans to low-rise denim paired with colorful baseball tees. Cruising in a car and dancing to “Watch Me” by Biig Piig, they show off Calvin Klein’s new denim and wardrobe staples for spring like denim jackets, jeans and Bermuda shorts (including a laser-etched allover print featuring Calvin Klein’s classic monogram logo).

NJZ x Calvin Klein Spring 2025

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NJZ (formerly known as NewJeans) have modeled several pieces from the 2025 spring collection for this campaign, including denim jeans in refreshed washes and hues, vintage-inspired logo tees, and classic striped shirting — alongside Calvin Klein’s most recognizable branded sports bras, of course. Overall, it’s a relaxed, playful drop that’ll bring some energy to your transitional wardrobe.

Just in time for warmer weather (and for the nostalgic Nineties vibes to hit us like clockwork), the NJZ x Calvin Klein collection includes highlights like a striped Relaxed Shirt Dress that’s the giving us White Lotus-esque resortwear chic, a clean, minimalist logo crest polo, and these 90s Loose Fit Jeans that are sure to be a staple of any outfit.

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This collab comes off the heels of news that NJZ will headline the final day of the 2025 ComplexCon Hong Kong festival on March 21-23 at the AsiaWorld Expo. Metro Boomin, Quavo, B.I, Changmo, and Sik-K are also on the lineup, as well as NJZ’s former HYBE label mate ZICO, headlining the Saturday, March 22 concert. “We are thrilled to be stepping onto the stage for the first time as NJZ and share something new with everyone,” member Minji said in a statement. “It’s a big moment for us and we can’t wait for fans to be a part of this journey with us and show the world our new music that we have been eagerly waiting to share.”

The Calvin Klein 2025 spring collection featuring NJZ is available to shop now on the brand’s site here. Shop our favorite of the K-Pop group’s campaign looks below.