heart on your sleeve
Rosé Gets ‘Romantic & Cute’ for New Skims Valentine’s Day Collection — Here’s How to Shop It Online
The BLACKPINK singer's campaign is full of flirty pieces, from lace-trimmed tops, to heart designs galore
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January 21, 2025
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Skims
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Come up to the “APT.” because things are about to get steamy — K-pop star Rosé is the face of Skims‘ latest Valentine’s Day campaign.
Rosé‘s collection is love at first sight, with the singer showing off limited-edition pieces of ‘romantic and cute’ intimates, sleepwear and loungewear. From velvet slip dresses, to lace-trimmed pajama sets, this new line comes just in time for the heart-filled holiday, and you can shop when it drops on Jan. 23 at 12 p.m. ET here.
Rosé x Skims Valentine’s Day Collection
This Skims collection embraces “classic romance”, so you’ll be sure to find pieces designed with delicate lace, heart motifs, and bold colors. Photographed by Carin Backoff, the campaign showcases Rosé in the Velvet Lace Slip Dress, the Soft Lounge Hoodie and Boxer Set, and the Romance Cami and Short Set.
“Valentine’s Day has always held a special place in my heart,” Rosé said in a statement. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”
Rosé’s collab with Skims is just the latest in what’s been a breakout year for the pop star. Her first studio album Rosie has already made history, debuting at No. 3 on the Billboard 200 and marking the highest-charting album by any Korean female soloist. With her hit single “APT.” with Bruno Mars, she also became the first Korean female artist to crack the Billboard Hot 100’s top 5 and has held the No. 1 spot on the Billboard Global 200 chart for over 11 weeks.
Skims
“Every Skims campaign is designed to be iconic, and Rosé embodies that perfectly,” says Skims founder Kim Kardashian. “Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025. This collection is romantic, fun and full of personality, and Rosé captured that beautifully.”
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This campaign comes off the heel of past dreamy Valentine’s Day Skims collections features A-list celebrities, from Lana del Rey to Sabrina Carpenter’s sultry Nineties-inspired lingerie photoshoot. Past Skims stars have also included Charli XCX, Kim Catrall, Ice Spice, PinkPantheress and SZA.
The Skims x Rosé Valentine’s Day collection is available to preview now at Skims.com, but you’ll be able to buy the collection online and in-store starting Thursday, Jan 23. Shop our favorite pieces below.
Skims Cropped Cami Set
$74
Skims Long-Sleeve Button Up Set
$80
Skims Soft Lounge Robe
$90
Skims Heart Mini Dress
$68
Skims Romantic Lace Cami and Short Set
$88
Skims Soft Lounge Zip Up Hoodie
$68
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