WILD, WILD THOUGHTS

Sabrina Carpenter Has Got Us Thinking Nonsense In Sultry New Skims Underwear Campaign

The artist channels Nineties nostalgia for this upcoming collection featuring lace pieces and buttery-soft loungewear

By Sage Anderson

Sage Anderson

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April 1, 2024

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Skims

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Off the heels of opening for Taylor Swift’s record-breaking Eras tour, Sabrina Carpenter is floating like a feather into the star-studded lineup for Skims latest campaign. The “Nonsense” singer — who’s set to make her Coachella debut this month — poses for British photographer Jack Bridgland (who previously shot Skims founder Kim Kardashian for her 2023 GQ Men of the Year cover), showing off the latest sultry pieces for their Stretch Lace and Fits Everybody collections.

skims stretch lace and fits everybody collection

The campaign photos capture classic Nineties nostalgia with Carpenter posing coyly in lace pieces and buttery-soft intimates against the dreamy backdrop of a bedroom filled with band posters, stacks of CDs, a landline telephone, and floral curtains. She’s wearing a glimpse of what Skims is calling “the most alluring underwear drop yet,” with lace-y intimates with rosette accents, including babydoll tops and bodysuits.

Skims

The new collection officially launches on Wednesday, April 3 at 9am PT / 12pm ET, and you can check out Skims.com to see what delicate pieces you’ll want to add to cart. “Sabrina is not only a very talented musician, but she also has a fashion sense and an ‘It’ factor that really resonates with the next generation,” Kim Kardashian said in a statement.

“Skims has so many beautiful underwear styles that I was so excited to wear,” said Carpenter in a press release. “I love both collections, especially the delicacy of the Stretch Lace and the second-skin feel of Fits Everybody. Every piece I wore was super flattering and so comfortable, which of course is always a given with Skims!”

Skims

skims stretch lace and fits everybody collection

In one of the photos, Carpenter is seen wearing bubblegum pink corset bra top with a matching pair of stretch lace bikini bottoms and pink bows in her hair. “I loved the femininity of the whole creative. I feel very excited Skims chose me to be the face of this campaign as I’ve always been a fan of the brand.”

Carpenter joins the list of musicians who’ve been featured on the buzzy lifestyle brand’s campaign roster, including Lana Del Rey and Nelly Furtado. She’s also no stranger to lingerie-modeling, having previously starring in Savage x Fenty’s fashion show in 2021. “When [you’re] in something that shows so much skin, you can just own every part of yourself,” Carpenter said of the experience. “It’s really special.”

See the official campaign for Sabrina Carpenter x Skims and check out our top picks from the collection below.