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SEVENTEEN’s WONWOO Is Sweet and Spectacled in New JINS Eyewear Campaign
The K-pop star shows off his daily routine as part of a video for the Japanese optical brand
By Tim Chan
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SEVENTEEN star, WONWOO, is showing off his morning routine — and his eyewear collection — as part of a new collaboration with JINS, the Japanese-based optical company.
SHOP JINS WITH WONWOO COLLECTION
The “JINS with WONWOO” campaign video dropped Tuesday, showing a day in the life of the rapper and singer, from waking up in bed, to brushing his teeth, to picking out his outfit, and yes, picking out his glasses too. The SEVENTEEN star shows off three pairs of glasses from JINS, which he says he alternates between depending on his mood, style and task at hand.
Ultra Light Airframe
$190
WONWOO’s titanium frames are thin and lightweight but still make a big impact with its fashionable, eye-catching design. The frames feature contrasting color and materials between the face and the temples, and JINS says the glasses are an ideal choice for customers “looking to embrace trendy designs while maintaining sophistication.” Choose from four colorways.
Modern Rim Metal
$140
These “Modern Rim Metal” frames feature a minimalist aesthetic that gives the classic round eyeglasses a contemporary twist. We love how the round lenses perfect frame WONWOO’s eyes without overwhelming his face. The subtle nose pads help the glasses stay put. Choose from three colors.
JINS Home
$140
Bold and elegant, the “JINS Home” collection features versatile glasses that can be worn to special occasions or just while chilling at home. We like the slightly oversized shape and the extended temples. The arch of the frames mirrors the natural arch of your eyebrows.
JINS says the glasses are made from a single piece of its signature “Airframe” plastic material, so it “resists deformation even during rest, ensuring secure positioning and skin-friendly contact.”
The JINS campaign is a natural partnership for WONWOO of course, who is known for wearing glasses on a daily basis. SEVENTEEN is also a huge group in Japan, where JINS is based; the K-pop stars have released albums and singles in Japanese and recently played a string of shows in the country as part of their “Right Here World Tour.”
From “metal frames you’ll want to wear everyday,” to “days when you want to look classy and stylish, WONWOO chooses JINS for different daily settings,” the brand says.
As for the campaign video: “The feeling of filming my everyday life was fresh and fun,” WONWOO says in a press release.
This is the latest campaign from WONWOO, who is also an ambassador for the K-beauty brand, The Face Shop.
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