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Move Over, Becky: Beyoncé’s Haircare Line Is As Good as It Gets (and You Can Buy It at Ulta)

Available exclusively at Ulta, Cécred is an award-winning line of shampoos, conditioners, and oils created by Knowles-Carter — shop it online now

By Alexis Mikulski Ruiz

Alexis Mikulski Ruiz

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April 7, 2025

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Cécred

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Sasha Fierce knows a thing or two about creating a high-quality product. There’s her recent collaboration with Levi’s Jeans, her Ivy Park partnership with Adidas, and lets not forget about her line of award-winning hair products, which are now available exclusively at Ulta.

shop Cécred at ulta

Launched in 2024, Cécred is a ‘for everyone’ haircare brand that targets problem areas with impactful treatments. From nourishing oils to hydrating shampoos and conditioners, these products are formulated for various hair lengths and strands. And while this beauty line was previously only sold on Cécred.com, Ulta is now teaming up with Beyoncé’s label to sell Cécred (pronounced Sacred) at its more than 1400 retail stores (and online).

Nourishing Hair Oil

$44.00

Buy Now on ulta

“Expanding into retail just one year after the launch of Cécred is a powerful testament to the efficacy of our products and the deep connection we’ve built with our community,” said Grace Ray, CEO at Cécred, in an official press release. “Our partnership with Ulta Beauty and their salons enables us to bring the Cécred transformation to more consumers of all hair types and textures and experience the benefits directly with a stylist they trust. Ulta Beauty shared our vision for how the brand would come to life in retail in an unprecedented way, and we can’t wait for everybody to experience this new chapter with us.”

Cécred hair products give you that ‘just left the salon’ type feel but are still marketed at an affordable price (the cheapest item starts at just $18). They smell amazing, never leave excess residue or your hair feeling greasy, and come in stylish packaging that will make even the most basic bathroom look more like a five-star spa.

So, whether you want to add a little more shine to dull, matte locks or need enhanced hydration during these transitional seasons, shop some of our favorite picks below on Ulta.