Chalamet Goes Electric: Timothée Chalamet Lands New Role As Global Brand Ambassador for EV Maker Lucid

The actor will star in a campaign for the automaker's all-electric Gravity SUV this fall

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July 29, 2025

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Chris Noltekuhlmann

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Timothée Chalamet is stepping in front of the camera — and behind the wheel — as the new brand ambassador for Lucid, the award-winning electric vehicle company best known for its sleek “Lucid Air” sedan and “Gravity” SUV.

Chalamet’s appointment as Lucid’s Global Brand Ambassador was accompanied by a series of teaser images promoting his upcoming campaign for the Lucid Gravity, the automaker’s all-electric SUV that first rolled off production lines last fall.

Lucid

The new photos see Chalamet posing with a 2026 Lucid Gravity Grand Touring in an “Aurora Green” finish, against a stark desert backdrop that harks back to the actor’s performances in Dune (the two-time Oscar nominee is currently filming Dune: Part Three, directed by Denis Villeneuve). Dressed in a leather biker jacket over a simple white T-shirt and black pants, Chalamet channels an approachable luxury vibe that compliments Lucid’s brand ethos — the company bills itself as a car marker that merges “best-in-class performance [and] sophisticated design with unrivaled energy efficiency. Indeed, the Lucid Air Grand Touring currently boasts the longest range of any electric vehicle on the market, with more than 500 miles on a single charge. 

Unlike many young Hollywood stars, Chalamet doesn’t often appear in brand campaigns and this is his first partnership in the automotive space. The actor and style savant was previously named a “Friend of the House” for Cartier, and appeared in campaigns for Chanel as the face of the fashion brand’s Bleu de Chanel fragrance. The new Lucid role does appear to be an organic fit: the actor was first spotted driving a Lucid Air in 2023 while tailing girlfriend Kylie Jenner out of his Beverly Hills house. He’s since been spotted multiple times out and about in his EV.

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Lucid calls Chalamet an ideal partner for the brand, noting that the relationship is “rooted in the belief that performance, design, and passion are key to creating exceptional experiences.”

“We’re excited to welcome Timothée as our first Global Brand Ambassador,” says Akerho “AK” Oghoghomeh, Senior Vice President of Marketing at Lucid Motors. “He brings together the same fearless creativity and uncompromising vision that defines our brand, embodying what it means to compromise nothing, both on and off screen. Together, we’ll show what’s possible when innovation and cultural relevance come together to move the world forward.”

Lucid’s full campaign starring Chalamet will debut later this year. The multi-year partnership is expected to include other activations and campaigns, with details to be revealed in the months to come.

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Lucid is set to celebrate ten years under its “Lucid Motors” banner next fall. The car maker’s parent company, Atieva, was founded in 2007, with a focus on battery technology, but it was rebranded as Lucid in 2016.

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