dry january
Watch Tom Holland and Brother Harry Celebrate the Launch of Tom’s Non-Alcoholic Beer BERO at Target
In a new Instagram video to promote the release of BERO at Target, Tom and Harry guess which flavor they associate with their brothers
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January 8, 2025
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BERO
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There are plenty of celebrity drink brands, but few feel as personal as Tom Holland’s BERO brand, a non-alcoholic beer the actor launched in Oct 2024. Holland has been increasingly candid about his journey to sobriety, which began more than two years ago. Given the growth of the sober-curious movement, it’s no surprise that BERO has been a hit, and the NA beer brand is now available to buy at Target.
Holland and his brother Harry celebrated the Target release of BERO with an Instagram post, also shared by Target, associating their brothers with each of the three BERO flavors.
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BERO’s three styles are Edgehill Hazy IPA, Kingston Golden Pils Beer, and Noon Wheat Beer. Holland worked with Master brewer Grant Wood, previously of Sam Adams and Revolver Brewing, on creating the three flavors. Target is betting big on BERO, launching the NA beer at most Target stores nationwide. It’s available as a six-pack or a 12-pack, exclusive to Target. The six-pack retails for $11.99, and you can shop the styles below.
Bero Edge Hill Hazy IPA
$11.99
Billed as a “bold, tropical hazy IPA,” BERO’s Edge Hill is named for the school Holland attended.
BERO Noon Wheat
$11.99
BERO’s Noon Wheat has a “snappy orange-lime twist.” Its namesake is Zendaya and Tom Holland’s dog, Noon.
BERO Kingston Golden Pils
$11.99
Kingston Golden Pils is “crisp and refreshing” with “just the right amount of bitterness,” and it’s named for Holland’s hometown, Kingston, England.
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