'How You Like That'

K-Pop Star JISOO Takes Center Stage in Tommy Hilfiger’s New Spring Collection

The Blackpink front woman recently appeared in the fashion brand's Spring 2025 campaign, and now you can shop some of our favorite pieces below

By Alexis Mikulski Ruiz

Alexis Mikulski Ruiz

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March 10, 2025

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Tommy Hilfiger

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As she preps for an upcoming world tour, Blackpink’s lead vocalist, JISOO, is taking on another starring role, but this time, it’s with Tommy Hilfiger. The K-pop sensation, who is known for hit songs like “Lovesick Girls” and “Yeah Yeah Yeah,” recently appeared in the American fashion brand’s Spring 2025 campaign, donning a fresh face and the chain retailer’s signature hues of red, white, and blue.

shop the spring collection

“I have always been inspired by the women redefining culture, and JISOO is the perfect embodiment of this movement,” said Tommy Hilfiger in the official press release. “She is a modern entertainment icon who radiates confidence, positivity, and effortless charisma. JISOO brings fresh, global perspective to our Americana style, making her the ultimate Tommy woman for today.”

This collection introduces an updated take on classic preppy styles, including button-down polo shirts, vertically striped denim jackets, and vibrant, bold dresses. In this campaign, JISOO showcases traditional Tommy Hilfiger silhouettes, as well as pieces from “Sofia for Tommy,” a new line created in collaboration with social media personality and model Sofia Richie Grainge.

shop the spring collection

“My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey,” said JISOO in the official press release. “This collection blends American heritage with refined simplicity, and makes me feel comfortable, empowered and completely myself. I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It’s been a joy to bring that spirit to this campaign.”

Pieces in Tommy Hilfiger’s Spring 2025 collection start at just $17.25, and multiple items from the campaign are currently on sale — which we don’t expect to last long. You can shop these “elevated essentials” (as the brand calls them) online now.