DEAL OF THE DAY
Walmart’s $40 Barn Jacket Gives Off Total Barbour Vibes and Is Selling Out Online
The men's jacket has seen a rise in sales since Walmart debuted its campaign starring New Girl actor Max Greenfield
By Tim Chan
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July 24, 2025
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Don’t look now, but one of the most stylish men’s pieces for the season is a $40 barn coat from Walmart. Actually, you should look and check out the piece here.
From Walmart’s in-house brand Free Assembly, the Modern Barn Jacket channels British countryside vibes with a canvas construction, nylon shell and corduroy trim. At just $40, it gives the same look as waxed cotton jackets nearly ten-times the price, and people are noticing: per Walmart, it was the number-one selling men’s fashion jacket on the retailer’s site last year and quickly sold out. Fortunately, it’s back in stock just in time for the chilly fall temps.
WALMART DEAL
Free Assembly Modern Barn Jacket
$40
Boasting handsome looks with utilitarian design, this barn jacket features a cotton/nylon canvas shell with a cozy flannel lining. Corduroy trim on the collar adds a nice touch of contrast.
The jacket has a zipper closure in addition to multiple snap buttons, to help keep the wind and rain out. We like the roomy front pockets for warmth, while an interior chest pocket is great for stashing your wallet or accessories.
A top pick at Walmart, the brand said the Modern Barn Jacket was not only the best-selling men’s jacket on the site, but ranked in the top ten of best-selling men’s items overall for fall 2024. It’s also seen a rise in sales since Walmart debuted its ad campaign starring New Girl actor Max Greenfield.
This piece is a great Barbour or Belstaff dupe, and an easy-to-wear alternative to hunting jacket or field coats. The jacket is as appropriate for the office as it is a layering piece for a camping trip; the durability of the fabric and neutral colorway allows it be paired with everything from jeans to dress pants with ease.
Walmart’s $40 barn jacket is available in sizes small to 3XL. We’re partial to the “verdant gray” colorway above (which is almost like an olive green), though the jacket is also available in cumin — a light beige.
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