Braun Just Dropped Its Most Groundbreaking Razor Yet: Here Are 3 Reasons Why It’s Worth the Upgrade
The Braun Nevo may just be the brand’s most innovative product ever, helping you get rid of unwanted facial hair faster and easier
Alexis Mikulski Ruiz
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August 10, 2026
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There’s a time and a place for facial hair, and in the middle of a summer heatwave, this might not be it. If you’ve spent the past few weeks sweating through record temperatures, especially on the East Coast, you already know that humidity somehow feels even heavier when you’re carrying around a full beard.
It’s no surprise that more guys (including celebs like Pedro Pascal) are embracing the clean-shaven look again, and if you’re thinking about joining them, there are plenty of ways to get there.
frauke fischer
Sure, you could pick up a basic electric trimmer, book an appointment with your barber, or even try one of those hair-removal creams that always seem a little too good to be true. Or you could trust a brand that’s spent more than a century perfecting the art of shaving.
Founded in 1921, Braun has earned a reputation for producing some of the industry’s most reliable, premium grooming tools. Now, the company is raising the bar once again with the launch of the Braun NEVO, featuring the world’s first AeroTouch™ Shaving Technology. After spending time with it, we think this may be Braun’s most impressive release yet.
“At Braun, we set out to reimagine the shaving experience, which led to the development of AeroTouch™ Shaving Technology, a cutting system engineered for ultra-low friction on the skin and high efficiency, and a new ergonomic, durable product design crafted from stainless steel. This first-of-its-kind combination makes Braun NEVO our best-ever shaver, setting a new standard for smooth skin,” said Oliver Grabes, Head of Design at Braun, in a release.
Braun NEVO Electric Shaver
$499.99 $599.99 17% off
New release!
“Braun NEVO marks a pivotal moment for Braun in the premium grooming space. We’re not just launching a product; we’re establishing a new category standard that is rooted in innovation, design, and intelligent care,” continues Chris McLellan, Senior Director of Braun North America, in a release.
Available now on Amazon for just under $600, the Braun NEVO is undoubtedly an investment. But when you factor in fewer replacement razors, less irritation, and a consistently premium shave, it’s one that could easily pay for itself. Here are the three standout features that impressed us most.
Best in Tech Features
What really separates the Braun NEVO from the brand’s previous electric shavers is how it incorporates cutting-edge technology to elevate your grooming routine. According to Braun, the built-in Smart Display “provides real-time personalized insights based on your shaving habits, making it easy to keep your Braun NEVO performing at its best.”
But the feature that impressed us most was just how effortlessly it slides and glides without having to worry about unwanted nicks or cuts. That’s thanks to Braun’s new AeroTouch™ Shaving Technology, which reduces friction as the shaver moves across your skin for a smoother, more comfortable experience — while helping ensure the hairs you want gone are gone.
A Premium Design
In true Braun fashion, the brand’s renowned German engineering is on full display here. One of the first things we noticed was just how comfortable the Braun NEVO feels in your hand. Some electric razors can feel bulky or awkward to maneuver, making it harder to get the precise shave you’re after — and increasing the odds of looking like the guy attempting to shave for the first time in an early-2000s comedy.
Braun NEVO Electric Shaver
$499.99 $599.99 17% off
Ships fast.
Thankfully, Braun avoids that entirely. The Braun NEVO’s ergonomic design is easy to control, comfortable to hold, and makes navigation effortless. It feels substantial without being heavy, and it’s built with premium, hard-wearing materials. As Braun puts it, the Braun NEVO is “crafted from a single piece of high-quality stainless steel using techniques borrowed from the high-end automotive industry”— and if that’s not a selling point, we don’t know what is.
New & Never-Before-Seen
We’ve tested a lot of grooming products over the years, and one thing that immediately stood out to us was the number of thoughtful innovations Braun packed into the Braun NEVO — many of which we haven’t seen combined in a single shaver before.
There’s a built-in sensor that automatically adjusts the shaving speed based on your needs, a self-cleaning system that takes the hassle out of maintenance, impressive battery life that won’t quit halfway through your morning routine, and multiple accessories to keep everything protected and organized. Braun also backs the Braun NEVO with a five-year warranty for added peace of mind. And if you’d rather not pay the full price upfront, financing options are available through Affirm.
If the Braun NEVO isn’t quite what you’re looking for, Braun has plenty of other standout grooming essentials worth checking out right now. The Series 9 Pro+ Electric Shaver is currently available for $395.22, while the versatile All-in-One Series 9 Trimmer is on sale for $169.99 (regularly $199.99).
We test a lot of grooming products, and we don’t recommend something unless we genuinely believe it’s worth your attention. The Braun NEVO combines premium craftsmanship, genuinely useful technology, and an exceptionally comfortable shaving experience in a way that feels like a meaningful step forward for electric razors.
If you’re looking to upgrade your grooming routine, this is one of the most impressive electric shavers we’ve used — and one that’s likely to stay on our bathroom counters for a long time.
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