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Wrangler Launches New Collection With ‘Rick and Morty’

The line comes after the cartoon's fifth season, and features a fictional 'Denimverse' sponsored by Wrangler

By Rolling Stone

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October 26, 2021

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RICK AND MORTY, (from left): Morty Smith, Rick Sanchez, (Season 1). photo: © Adult Swim / Courtesy: Everett Collection

'Rick and Morty' © Cartoon Network/Everett Collection

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Wrangler has partnered with the sci-fi cartoon Rick and Morty for a new collection of special merch following up the end of Season Five of the show.

The original collection was partially inspired by a bit in the Season Four finale of Rick and Morty, which featured a gigantic laser called the NX5 Planet Remover that was fictionally “sponsored by Wrangler.” This year’s collection has added four new pieces, including three hoodies, which are available now via the Wrangler website, and a soon-to-released denim jacket.

The new hoodie design features illustrations of a fictional Denimverse, while the upcoming denim jacket boasts a laser-engraved design on the back. All the artwork for the collection was designed by the Rick and Morty creative team.

Wrangler Rick and Morty Collection

Buy Shop Wrangler x Rick and Morty… $29+

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“As an iconic heritage brand, Wrangler has a strong history in pop culture, and we love to embrace opportunities to reach new fans when we’re naturally integrated, including Adult Swim’s ‘Rick and Morty’ and the organic mention of Wrangler denim being indestructible by the NX-5 Planet Remover in the show’s season 4 finale,” said Holly Wheeler, vice president of global brand marketing at Wrangler.

Wrangler x Rick and Morty Collection

Buy Shop Wrangler x Rick and Morty… $29+

Tricia Melton, chief marketing officer of Warner Bros. Kids, Young Adults and Classics, added, “With the success of the initial collection, we welcomed the chance to partner again with the Wrangler brand and its global fan base. These Ricktastic custom designs can be worn for ages. Merging Adult Swim’s hit series with a timeless brand like Wrangler is a great opportunity to bring something extra to our fans that’s authentic to the show.”

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