Get the Look
Is Amazon’s $30 ‘Kelly’ Bag This Year’s Viral Designer Alternative?
Hot off last year's viral "Wirkin," we've spotted another Hermès look-alike, seemingly inspired by the designer brand's Kelly bag
By Tim Chan
Tim Chan
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April 22, 2026
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Another year, another It bag that savvy fashion fans are finding on Amazon.
Hot off last year’s viral Amazon “Birkin” bag, the online retailer has dropped another Hermès lookalike, this time seemingly inspired by the designer brand’s Kelly bag.
First launched in the 1930s, and named after Princess Grace Kelly, the Hermès Kelly is now one of the French fashion house’s most iconic bags, known for its trapezoidal shape, fold-down flap, and distinctive mini padlock clasp. Kim Kardashian and Victoria Beckham are said to have an entire collection of Kelly handbags, while Kellys have also been seen on stars like Lady Gaga and Timothée Chalamet (who rocked his Mini Kelly like a crossbody).
Want to snag one for yourself? A resale Kelly bag can go for upwards of $30,000 and more online, and new bags are almost impossible to get without an existing relationship with an Hermès store appointment or sales advisor (a.k.a. an “SA”).
But if you don’t need the real thing, Amazon has a decent alternative that gets you the look of a Kelly bag for a mere fraction of the cost. And if recent online activity is to be believed, it isn’t just about saving money — buying a designer lookalike can also be a way to stick it to President Trump’s tariffs.
POPULAR PICK
Nylosiaind Shoulder Bag With Flap and Buckle Closure
$32.99
This Amazon bag features a similar shape and silhouette as a Kelly bag, with two straps and a metallic turn-lock closure at the front. Made from a vegan suede material, the bag is soft and smooth but durable enough to keep its shape. The interior is also lined to be waterproof.
The bag measures 9.8 x 6.2 inches in size, which lands it somewhere between an Hermès Kelly 25 and an Hermès Mini Kelly II (or Kelly 20).
The Amazon Hermès Kelly alternative comes with a removable crossbody strap and an adjustable shoulder strap. Unlike the Hermès bag, it does not come with a top handle. Still, other hallmarks of a high-end lookalike abound, like the reinforced stitching at the corners and the metal hardware. We’re partial to the “coffee” colorway seen above, but Amazon also has this crossbody bag available in black PU suede, black vegan leather, brown, and gray.
Reviewers rave about the style of the bag, with one shopper gushing, “It reminded me of a little mini knock off luxury bag, so it definitely had your girl feeling like she was rich.” Sounds good to us.
ALSO AVAILABLE
Amazon Crossbody Bag for Women
$33.99
Looking for another option? Amazon also sells this crossbody bag, made from a vegan leather and measuring 8.2 x 5.9 inches in size. This bag comes with a top handle and a detachable shoulder strap. Choose from four colors (including the chic “khaki” shade above) online.
This bag has consistent reviews across the board, with one verified shopper adding, “The quality surprised me the most. For a $30 item, the PU material was uniform in finish and coloring. The hardware is also a very subtle gold and well finished.”
These Amazon alternatives are a great way to get the look without having to splurge on the real thing. They’re also ideal if you want to see if the bag style works with your wardrobe before committing to a pricey pickup. We’ve also purchased these bags as gifts, as they look super presentable and surprisingly sophisticated in real life. Just be warned: These “designer” lookalikes tend to not stay on the site for long, so we recommend adding the bags to cart while they’re still available and in stock.
THE REAL THING
Hermès Pre-Loved Kelly Handbag
$25,220.00
Of course, you can also buy an actual Hermès Kelly bag online, through Amazon’s pre-loved section. The site offers fully-authenticated Kelly and Birkin bag online that you can have shipped directly to your door (no pre-spend or annoying salespeople to go through either). This model is a Kelly 25 in a green togo leather with gold hardware. At $25,000, consider it a worthy investment piece.
Of course, the Amazon Kelly lookalikes follow the viral Walmart Birkin-style tote (a.k.a. the “Wirkin“), which set the social media ablaze last year, with both celebrities and fashion collectors chiming in on the thrifty trend.
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