V Is the Champion
V’s ‘Unmistakable Style’ and ‘Artistic Vision’ Helped Him Land New Champion Campaign
The BTS star models Champion's signature sweats and new streetwear-inspired looks, available to shop online now
By Tim Chan
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August 19, 2026
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ARMY have long known that BTS’ V was a champ, whether he was pouring his heart out on his solo album, serving his country in the military, or pushing the limits in the gym. But now, Kim Taehyung makes it official with a new partnership with Champion, the iconic American athletic and sportswear brand.
V stars as the face of the brand’s “True Champion” campaign, which celebrates “the people shaping today’s culture through their originality, perspective, and enduring impact,” per a release. The singer is seen posing for a series of photographs showing off Champion’s signature sweats while debuting some new streetwear-inspired looks for the brand as well.
Though the campaign images were released Aug. 10, the pieces V was wearing weren’t available to purchase online until now. Some of the pieces are only available in Korea, China, or Japan, extending V’s reach as Champion’s global ambassador. However, we’ve rounded up some of the items that are available to purchase here in the U.S.
PREPPY POLO
Champion Colorblock 1/4 Snap Fleece Mockneck
$45
This cotton-blend sweatshirt features collegiate-inspired styling and a unique snap-neck closure that can either be kept open like a polo collar or buttoned up for a mockneck look.
A “Champion” script applique with raw edge is splashed across the chest, with an embroidered “C” patch on the left sleeve.
COLOR BLOCKED LOOK
Champion Fleece Rugby
$45 $60 25% off
V sports this long-sleeve rugby-style top in a “tiger lily” colorway. We like the contrast-color polo collar and ribbed trim. There is an embroidered Champion script patch at the chest and a workwear label on the corner, just above the hem. Three other colors are available in sizes small to 2XL.
CLASSIC HOODIE
Champion Logo Patch Drawstring Hoodie
$144
Part of Champion’s “reverse weave” collection, which features heavyweight sweats with a worn-in look and feel, this hoodie features a contrast color drawstring, large front pouch pockets and a subtle “C” logo patch on the sleeve.
This one is available in a classic fit, though you can size up if you want that trendy, oversized look. You can also find a full-zip version for $40 at Target.
LOGO ON LOGO
Champion Adult Hobby Corduroy Baseball Hat
$17.79
V tops off his look in this photo with a corduroy baseball cap that features both the Champion script logo and capital “C” logo embroidered on the front.
The classic hat features a five-panel construction with a relaxed, “dad hat”-style fit. The back is adjustable.
V paired the hat with a black Champion script sweatshirt (you can find a similar version for just $23 here).
Farfetch
RELAXED SWEATS
Champion Logo Patch Trackpants
$119
The singer’s Champion varsity jacket seen at right is currently only available in Asia, but you can find his baggy sweatpants online through Farfetch. The cotton sweats feature an elastic waistband, open hem, and the iconic C logo at the left hip.
You can also find similar relaxed-fit sweatpants in a lighter “silver heather” colorway on the Champion site for just $37 here. Choose from sizes small to 2XL. And find a similar maroon Champion varsity jacket on Amazon here.
Champion says V was a perfect fit for the new campaign, citing his “unmistakable style, artistic vision, and global reach” in a press release. And while he’s best known as a singer, the brand says his influence “extends beyond music, leaving an indelible mark across fashion, art, and popular culture while connecting with millions of fans worldwide.”
“True Champion represents a new chapter for Champion and the values that continue to define our brand,” says Stefani Fleurant, executive vice president of marketing, sport, and lifestyle at Authentic. “V’s creative vision, global influence, and genuine connection with his audience make him a natural partner for Champion.”
V joins fellow musicians Sofi Tukker, model Romeo Beckham, basketball star Kyle Kuzma, and U.S. women’s hockey player Megan Keller in the new campaign, among others.
This isn’t the first time V has fronted a campaign: The “Love Me Again” singer is the face of Korean beauty brand TIRTIR.
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