'Wow.'

Sign Us Up: Post Malone Gets Cheeky for New Camo-Covered SKIMS Campaign

The Grammy Award-winner teamed up with Kim Kardashian's iconic brand to drop a line of boxers, briefs, hoodies, and tees

By Alexis Mikulski Ruiz

Alexis Mikulski Ruiz

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August 21, 2025

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SKIMS/Theo Wenner

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“Congratulations.” Thanks to a new SKIMS campaign (yes, that SKIMS — Kim Kardashian’s brand), you can now watch Post Malone frolic through the wilderness wearing nothing but cheeky boxers and briefs.

The mega-star, currently headlining a world tour, is the latest face of the loungewear label — joining the ranks of Cardi B and Rosé — and he’s teaming up with the brand to launch a line of underwear, hoodies, zip-ups, tees, and joggers.

shop the collection

Dropping Aug. 21 at 10 a.m. EST, the Post Malone x SKIMS collection features earthy, camo-inspired greens you can wear head-to-toe. While the color-scheme nods to the great outdoors, you won’t find any ghillie suits here. Just high-quality fabrics, cozy silhouettes, and a chic spin on a classic Americana print (don’t blink, though, you might miss it).

“I’m all about comfort and feeling good in what I wear,” said Post Malone in a release. “These pieces are fun, the camo especially stands out to me. I’ve always been into camo.”

SKIMS/Theo Wenner

shop the collection

Prices start at $26 for Realtree boxer briefs and run up to $188 for an oversized, streetwear-inspired hoodie. The boxers (a personal favorite) retail at $28, and are available in both 3-inch and 5-inch inseams, depending on how much you want to bare in the wild. (Though for everyday errands, pants are probably recommended.)

SKIMS first introduced menswear in 2023; they primarily sold women’s intimates and loungewear before, and this Post Malone partnership is only the latest example of the expansion of their massive empire.

In addition to this collab, the brand also recently released a face-shaping mask ( which was gone in minutes), so fans will want to act fast on this one. Combine those factors with Malone’s track record of turning everything he touches into gold, and it’s safe to say this drop won’t sit around for long.

Men’s Realtree 5″ Boxer Brief

$28.00

Buy Now on skims

“Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign,” said Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, in a release. “This launch is a big moment for us, not only because we’re expanding our menswear line, but also because we’re introducing our new heavyweight fleece, which takes comfort and quality to the next level. Having Post lead the campaign just felt like the perfect fit.”

Outside of this collab, Post Malone is wrapping up his Big Ass Stadium Tour, which closes Sept. 14 in Portugal. Earlier this year, he also teamed up with Stanley on a camo tumbler line, and you guessed it, the drop was gone instantly.

In a year when everything is leaning “A Little Bit Country,” now’s your chance to shop the Post Malone x SKIMS collection online. As Malone himself might say: “Take What You Want” — before it disappears.