Just in Time
‘Just in Time’: Bulova’s New Tony Bennett Watch Takes Cues from the Crooner’s Personal Closet
With three different options to choose from, this limited-edition Tony Bennett collab is a must-add to your wrist candy collection
Alexis Mikulski Ruiz
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August 6, 2025
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Bulova/Tony Bennett Foundation
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Legacy watchmaker Bulova (famously worn by Frank Sinatra and Elvis Presley) is paying tribute to another musical icon in a big way. The brand has just launched a limited edition watch collection honoring jazz legend Tony Bennett (who died in 2023 at the age of 96), which you can buy below.
This exclusive drop features three distinct timepieces modeled after the aesthetic Bennett favored in the eighties — the same era during which he recorded hits like “I Left My Heart in San Francisco” and “The Art of Excellence.”
We Are All Here x Tony Bennett Black Dial Watch
$495.00
Created in partnership with the Tony Bennett Foundation, an organization that aims to destigmatize the conversation surrounding mental health, the collection starts at $495 for the black dial model and tops out at $595 for the silver face version.
“Tony Bennett was a man of rare grace, immense talent, and unshakable integrity,” said Jeffrey Cohen, President of Citizen Watch America, in a release. “As a fellow New York icon, he shared Bulova’s commitment to artistry and longevity. Each piece in this collection is designed to honor his legacy in a way that lives on, minute by minute.”

Don Hunstein/Sony Music Entertainment
Each watch in this collection is crafted with high-quality materials, includes a Bulova-stamped case, and features Bennett’s signature phrase — “We Are All Here” — inscribed on the back along with his signature, according to the brand.
“Named after the profound words spoken to Tony Bennett by Ella Fitzgerald—herself a source of inspiration for Bulova—during the historic 1965 civil rights march in Selma, the “We Are All Here” watch stands as a powerful tribute to Tony’s steadfast commitment to justice, equality, and humanity,” Bulova said in a release.
And this isn’t just an accessory you’ll feel good wearing; it’s one you can feel good about buying, too. A portion of each sale goes to the Frank Sinatra School of the Arts, a public arts high school in Queens founded by Bennett and his wife.
We Are All Here x Tony Bennett Champagne Dial Watch
$525.00
We Are All Here x Tony Bennett Silver Dial Watch
$595.00
Display your watch proudly with the rest of your wrist candy collection, or wear it on an evening out (we’re pretty sure that’s what Tony would have wanted). Either way, you’ll definitely “Love the Way You Look Tonight.” Shop the full collection now.
Want even more? Grab some of Bulova’s other artist-inspired timepieces. From Grammy-winning Marc Anthony to the Chairman of the Board himself, Frank Sinatra, you can shop all of these special collabs here.
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